Giving Gene is a national fundraising campaign that explores why people give. People can buy a test kit at GivingGene.ca to see if they carry the "Giving Gene"—a genetic polymorphism linked to generosity.

AGENCY — JWT Toronto

ROLE — Design Lead

Giving Gene is a national fundraising campaign that explores why people give. People can buy a test kit at GivingGene.ca to see if they carry the "Giving Gene"—a genetic polymorphism linked to generosity.

AGENCY — JWT Toronto

ROLE — Design Lead

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