The campaign, Love Lives On, harnessed the power of storytelling as a tool to inspire action with inclusive acts of love in support of communities experiencing bias and prejudice. Our launch film, The Gentle Giant portrayed the untold relationship between Bridgett and George Floyd, brother and sister, that was revealed in the film by Bridgett herself in an emotional turn that transformed familial love into millions of loving acts around the world. And to make sure millions saw it, the film was hosted and promoted by Hulu to its 45.6 million subscribers.



We continued to celebrate these individuals and seed effective action on social and OOH, lending both education and purpose to each touchpoint. This allowed our audience to both understand and act for the communities and groups they connected worth, turning awareness into positive acts of love.