Designed the visual identity for back-to-back TurboTax Super Bowl campaigns. The first tackled tax anxiety with an integrated push starring Adrien Brody across cinematic films and movie posters. The second featured Quinta Brunson and director Taika Waititi for Super Bowl LVII, introducing the 'TurboTax Super Bowl File'
—a live $1M contest that motivated fans to file their taxes during the big game.
Designed the visual identity for back-to-back TurboTax Super Bowl campaigns. The first tackled tax anxiety with an integrated push starring Adrien Brody across cinematic films and movie posters. The second featured Quinta Brunson and director Taika Waititi for Super Bowl LVII, introducing the 'TurboTax Super Bowl File'
—a live $1M contest that motivated fans to file their taxes during the big game.
AGENCY — R/GA NY
ROLE — Design Director
Designed the visual identity for back-to-back TurboTax Super Bowl campaigns. The first tackled tax anxiety with an integrated push starring Adrien Brody across cinematic films and movie posters. The second featured Quinta Brunson and director Taika Waititi for Super Bowl LVII, introducing the 'TurboTax Super Bowl File'
—a live $1M contest that motivated fans to file their taxes during the big game.
AGENCY — R/GA NY
ROLE — Design Director
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