We crafted the visual identity systems for two consecutive TurboTax Super Bowl campaigns. First, we addressed tax anxiety with an integrated, cinematic push starring Adrien Brody across film and print. The following year, we collaborated with Quinta Brunson and director Taika Waititi for Super Bowl LVII to introduce the "TurboTax Super Bowl File"—a live $1M contest that turned game-day engagement into real-world action.