

We reunited Wayne and Garth—the ultimate local access icons—to support local restaurants when they needed it most. Beyond our high-profile Super Bowl spot, we created a massive 2.5-hour YouTube credit roll to give individual props to over 100,000 local restaurants. To power the rollout, we built a comprehensive visual system and brand playbook rooted in the iconic Wayne's World aesthetic.
AGENCY — R/GA NY
ROLE — Design Director
We reunited Wayne and Garth—the ultimate local access icons—to support local restaurants when they needed it most. Beyond our high-profile Super Bowl spot, we created a massive 2.5-hour YouTube credit roll to give individual props to over 100,000 local restaurants. To power the rollout, we built a comprehensive visual system and brand playbook rooted in the iconic Wayne's World aesthetic.
AGENCY — R/GA NY
ROLE — Design Director




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