Had the opportunity to lead a talented visual design team on Catch My iPhone, an immersive AR experience featuring a 300-foot digital twin of
J Balvin delivering phones to fans nationwide. Together, we merged a scalable design system with interactive AR technology to transform Verizon's device launch into a larger-than-life, personalized drop moment.
AGENCY — R/GA NY
ROLE — Design Director
Had the opportunity to lead a talented visual design team on Catch My iPhone, an immersive AR experience featuring a 300-foot digital twin of
J Balvin delivering phones to fans nationwide. Together, we merged a scalable design system with interactive AR technology to transform Verizon's device launch into a larger-than-life, personalized drop moment.
AGENCY — R/GA NY
ROLE — Design Director










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