Catch my iPhone, an immersive AR experience turning Verizon’s iPhone launch into a larger-than-life, personalized drop moment, where a 300-foot digital twin of latin music icon J Balvin walked across the country to fans’ homes dropping the new iPhone for them to catch.

AGENCY — R/GA NY

ROLE — Design Director

Catch my iPhone, an immersive AR experience turning Verizon’s iPhone launch into a larger-than-life, personalized drop moment, where a 300-foot digital twin of latin music icon J Balvin walked across the country to fans’ homes dropping the new iPhone for them to catch.

AGENCY — R/GA NY

ROLE — Design Director

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